Articles

A Way Forward.

A voice in the changing healthcare landscape

Jun 1, 2013

New Thinking About Wellness at Work

  • In:
  • Wellness

What Motivates Employees to Change

At nearly $2 billion a year, corporate wellness is a burgeoning industry. Some large U.S. employers’ spend on wellness programming has increased by 57 percent since 2009, not including spending on incentives, which has increased by 77 percent to an average of $400 per year.

Like so many industries and products in the country today, corporate wellness is evolving. It’s time to move the trend forward by pairing new thinking about incentives and penalties with emerging program designs.

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Mar 1, 2013

Applying Behavioral Economics to Corporate Wellness

  • In:
  • Wellness

New Thinking About What Motivates Employees to Change 

Behavioral economic theory has been applied throughout history to help “steer” consumer behavior in certain directions. Retirement savings, shopping patterns, and approaches to risk are all common examples where these theories have come into play to get people to take steps to have a positive impact on them over the long term.

These same theories of behavioral economics are applied to the nation’s healthcare system, specifically employer-subsidized insurance policies and the corporate wellness programs that are paired with these policies in an effort to contain costs.

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