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Playing Moneyball with your Total Rewards program

It's time to change the game in how you recruit and keep talent

I loved Michael Lewis’s book, Moneyball, and the movie of the same name. If you didn’t see it or it has been a while, here’s a refresher: Billie Bean is the manager for the Oakland A’s baseball team, which was a losing team year after year. To the shock and dismay of his longtime scouts, he hires a young Ivy League number cruncher to help him use statistics (Sabermetrics-the brainchild of Bill James) to maximize his chances of winning games. He signs new players using these metrics, many of whom are undervalued talent, and I’m sure you can guess what happens next. This approach fundamentally changed the game of baseball and forced managers everywhere to look at how they evaluate and purchase talent. Essentially, Beane bucked the conventional wisdom about what it takes to win in baseball.

This concept is relevant to other businesses besides baseball. If you ask any HR person at a company to describe what they do every day, the things they focus on basically add up to their own version of Moneyball. Every company is trying to recruit and retain the best talent in their workforce and “win” in their particular business. HR executives are constantly making resource/compensation decisions to build the best team possible to maximize their company’s results. They do this with a finite amount of money.

So, how do you manage these resources to build the best team? I believe you have to focus more on Total Rewards for your employees (or prospective employees) and have a clear philosophy and vision in how to build your program. Then, you have to effectively communicate those rewards to your team members and why they should either come to work for you, or stay with you over the long haul. Keep in mind, what matters to a 20-something just starting his/her career is very different than what matters to a longtime executive nearing retirement. How are you communicating the rewards available to both of these groups?

 

In a recent talk I gave to HR leaders at the Association of General Contractors annual meeting in Chicago, I discussed several specific strategies to this end. If you look at Total Rewards from the perspective of an employee, you can break it down into four key buckets:

  • What I need – Benefits that help build security for my family and me, including life, disability, 401K, medical/pharmacy.
  • What I choose – Programs that make my life better, such as flex-time, recreational programs, critical illness, matching gift, biometric testing, dependent care, smoking cessation, wellness and weight management, corporate discount program.
  • What I earn – Compensation for my contributions to your company’s success. This includes salary, bonus, paid-time off, holidays.
  • What I achieve – Growth and success in my career, which might include additional education programs, team member recognition, or a team member referral program.

When all these things are done correctly and communicated effectively, you are contributing to your employees’ overall sense of wellbeing. Wellbeing seems like a general term, but it has been studied and surveyed in employees over and over again with consistent results. When employees say their wellbeing is good and their employer cares about them, you’ll see 20% higher production, much more effective teamwork, job satisfaction rates close to 90%, and an average of two extra years of longevity at the company. Billie Bean has been at the Oakland A’s since 1990…growing from rookie team scout to EVP of Baseball Operations. He famously turned down a multimillion dollar offer from the Boston Red Sox and stayed with the A’s after turning the team around. What does that tell you about his sense of wellbeing in that organization? Employees everywhere are placing more value on workplaces that provide them with growth opportunities and resources for their mental, physical and financial health.

It’s time to ask yourself: What does your Total Rewards program say to your employees? And­–what would your employees honestly say about your company if you surveyed their wellbeing? If you’re not already, it’s time to start playing Moneyball.

 

 

 

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